Privacy Policy


At Petfive Brands Hold Sub LLC and its affiliates (collectively “Petfive” “we,” “us” or “our”), the protection of the information we collect about you is important to us. This privacy policy (“Privacy Policy”) applies to any web sites and any related products and services, including any associated interactive features, widgets, plug-ins, applications, content, downloads and other services we may offer to you that posts a link to this Privacy Policy (collectively, the “Site(s)”), regardless of how you access or use them, whether via personal computer, browser, laptop, tablet, mobile phone or other device (each a “Device”). This Privacy Policy covers how Petfive collects, uses, shares, and processes personal and other information and data of users of our Site. To the extent that we provide you with notice through our Site of different or additional privacy policies or practices (e.g., at the point of collection), those additional privacy policies shall govern such data collection and use.

By using or accessing our Site or by submitting information to Petfive, you consent to the terms of this Privacy Policy.

In addition to reading this Privacy Policy, please review our Terms of Use, which governs your use of our Site. If you do not agree to our Terms of Use and the collection, use and sharing of your information as detailed in this Privacy Policy, please do not access or otherwise use our Site or any information or content accessible on our Site.

We reserve the right to change this Privacy Policy at any time. Your use of our Site following the posting of an updated Privacy Policy constitutes your acceptance of such updated Privacy Policy. We reserve the right to apply the amended terms to the information that we have already collected, subject to any legal constraints. We will not, however, use your previously collected Personal Information in a manner materially different than represented at the time of collection. To the extent any provision of this Privacy Policy is found by a competent tribunal to be invalid or unenforceable, such provision shall be severed to the extent necessary for the remainder to be valid and enforceable.

Information Collection

We collect information from you in several ways, including when you choose to share information with us by entering it through our Site, when you contact us directly by phone or email, and by using automated processes. We also collect information about you from third parties in order to provide our Site in a streamlined manner.

(a) Information You Provide

We may ask you and you may choose to provide certain “Personal Information” to us, which is information that identifies you personally, such as your contact information, including your first and last name, address, e-mail address, and phone number. We will also collect any other information you submit to us when contacting us for a general inquiry at or contacting us for sales related questions at As part of these processes you may submit potential information about sales requirements, payment information, and other commercial information. Please note that we use a third-party payment processor and so we do not store information about your payment card. We currently do not accept payments through our website. Information submitted for payment processing is subject to the privacy policy of our third-party payment processor.

(b) Information About Third Parties

By submitting Personal Information about any third party, you represent and warrant to Petfive that you have the consent of the third party to do so, and that the information you submit is factually accurate.

(c) Automated Information Collection

In addition to any information that you choose to submit to us via our Site, we and our third-party service providers may use a variety of technologies that automatically (or passively) store or collect certain information whenever you visit or interact with our Site (“Usage Information”). This Usage Information may be stored or accessed using a variety of technologies that may be downloaded to your Device whenever you visit or interact with our Site. To the extent we associate Usage Information with your Personal Information we collect directly from you through our Site, we will treat it as Personal Information.

This Usage Information may include:

  • your IP address, UDID or other unique identifier (“Device Identifier”). A Device Identifier is a number that is automatically assigned to your Device used to access our Site, and our computers identify your Device by its Device Identifier;

  • your Device functionality (including browser, operating system, hardware, mobile network information);

  • the URL that referred you to our Site;

  • the areas within our Site that you visit and your activities there, including remembering you and your preferences;

  • your Device location;

  • your Device characteristics; and

  • certain other Device data, including the time of day, among other information.

Tracking Technologies We may use various methods and technologies to store or collect Usage Information (“Tracking Technologies”). Tracking Technologies may set, change, alter or modify settings or configurations on your Device. A few of the Tracking Technologies include, without limitation, the following (and subsequent technology and methods later developed):

  • Cookies. A cookie is a data file placed on a Device when it is used to visit our Site. HTML5 cookies can be programmed through HTML5 local storage.

  • Web Beacons. Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our Site’ pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to our Site, to monitor how users navigate our Site, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.

  • Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with our Site, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third-party service provider, is active only while you are connected to our Site and is deactivated or deleted thereafter.

  • Browser Fingerprinting. Collection and analysis of information from your Device, such as, without limitation, your operating system, plug-ins, system fonts and other data, for purposes of identification.

  • ETag, or Entity Tag. A feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of Device Identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, and/or HTML5 cookies.

  • Recognition Technologies. Technologies, including application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices in the same user).

  • Pixel Tracking, Session Replay Technologies. We may use analytics providers that offer heat map style descriptions of how users interact with our Site. This permits us to better-understand how users are interacting with our Site and to improve their functionality.

Tracking Technologies Usage We may use Tracking Technologies for a variety of purposes, including:

  • Strictly Necessary. We may use cookies or other Tracking Technologies that we consider are strictly necessary to allow you to use and access our Site, including cookies required to prevent fraudulent activity and improve security.

  • Performance‑Related. We may use cookies or other Tracking Technologies that are useful in order to assess the performance of our Site, including as part of our analytic practices or otherwise to improve the content, products or services offered through our Site.

  • Functionality‑Related. We may use cookies or other Tracking Technologies that are required to offer you enhanced functionality when accessing our Site, including identifying you when you sign‑in to our Site or keeping track of our specified preferences, including in terms of the presentation of content on our Site.

  • Targeting‑Related. We may use Tracking Technologies to deliver content relevant to your interests on our Site and third-party sites based on how you interact with our content. This includes using Tracking Technologies to understand the usefulness to you of the content that has been delivered to you.

You may be able to set your browser settings to use our Site without cookie functionality. Please note that if you block cookies, some Web site functions may be unavailable and we will not be able to present personally-tailored content and advertisements to you. Your browser may provide you with some options regarding cookies. For more detailed information about how to disable or administer your cookie settings in your web browser, please refer to the applicable page for the browser you are using:

You can withdraw your consent to allow for cookies, change your browser settings, and delete the cookies already stored on your computer at any time. Please note that if you delete, or choose not to accept, cookies, you may not be able to utilize the features of the services on our website to their fullest potential. Turning off third-party cookiesYou can turn off certain third-party targeting/advertising cookies by visiting the Network Advertising Initiative: and by visiting Google:

Use of Collected Information

We may use the information that we collect from you to process transactions, inform you about opportunities, and provide products, services, and information to you. We may use your information to respond with requested product or service information, respond to your questions and concerns, and make you aware of product or service offerings. We may anonymize or aggregate your information for marketing and actuarial purposes. We may also use the information that we collect to customize your experience on our Site, to better tailor our product offerings, to improve our Site and the content provided on and through our Site, to provide customer support, to enforce our Terms of Use (click here for Terms), to meet our legal obligations or to inform a legal proceeding, and to provide you with content or advertisements that may be of interest to you.

Information Sharing

We may share the information that we collect from you, including Personal Information, with third parties for a variety of purposes. For example, we may share information with service providers who assist us in our business operations. We may also share information where required by law or to satisfy any applicable law, regulation, subpoena, government request, or other legal process. We may also share information with third parties, including law enforcement, to protect our Site and to enforce our Terms of Use (click here for Terms). We also reserve the right to share the information that we collect with our subsidiaries and affiliates for marketing and other business purposes and with any subsequent owner in the event of a merger, consolidation, sale of our assets, or other change in our business, including during the course of any due diligence process.

(a) Co-Branded Areas

We may provide certain parts of our Site in association with third parties, such as promotional partners or affiliates. These “co-branded areas” will identify the third party. If you choose to use these co-branded areas, we may share your information with the identified third party, and that third party may also collect information from you, in addition to the information that we collect, as described above. You should review the privacy policies of those identified third parties to understand how they collect and use information.

(b) Links to Third-Party Web sites

Our Site may include links to third-party Web sites or other online services. We are not responsible for these other sites and services, and they may collect and use information about you. You should review the privacy policies for such third parties before using their sites or services to understand how they collect and use information.

(c) Third-Party Tracking and Do Not Track

Third parties may use tracking technologies in connection with our Site, which may include the collection of information about your online activities over time and across third-party Web sites. This Privacy Policy does not apply to these third-party technologies because we may not control them and we are not responsible for them. Do Not Track is a technology that enables users to opt out of tracking by Web sites they do not visit. Currently, we do not monitor or take any action with respect to Do Not Track technology.

(d) Analytic Services and Targeted Ads

We use third-party analytics services, like Google Analytics, to collect, monitor and analyze data we collect through our Site to better understand how our Site are used and to improve their functionality. These services may track details about your online activities over time and across different Web sites. These services may also allow us and others to provide you with targeted advertisements or other content that you may be interested in based on your online activities. If you wish to opt out of interest-based advertising please email us at Please note you will continue to receive generic ads.

The Google Analytics service tracks and reports Web site traffic and provides us insight into behavior information relating to visitor age, gender and interests. Google Analytics Demographics and Interest Reporting give us insight into behavior to help us understand browsing behavior and give you a better experience when you visit our Site. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.

These third-party services have their own privacy policies addressing how they use such information. We recommend you review their privacy policies. If you want to prevent your data from being used by Google Analytics, you may wish to take advantage of Google Analytics' currently available opt-outs for the web. If you would like to learn more about targeted ads that may be based on your online activities, and the choices that you may exercise for certain sites and advertisers, you may wish to visit the Network Advertising Initiative or the Digital Advertising Alliance.

Information Protection

We use commercially reasonable and industry standard security technologies and safeguards to protect the information that we collect and use. We also expect our service providers to protect information in the same manner. However, no data transmission over the Internet, mobile networks, wireless transmission or electronic storage of information can be guaranteed 100% secure. Please note that we cannot guarantee the security of any information you transmit to us.

Users Outside of the United States

If you are from a non-U.S. country, please be aware that the personal information you submit, including information provided through our Site, is being sent to a location in the United States. The data protection laws in the United States are likely different from those of the country in which you are located, and your personal information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By providing such personal information through the Site, you are consenting to (and represent that you have authority to consent to), the transfer of such information to the United States for the uses and purposes described in this Privacy Policy. Without limiting the above, for the avoidance of doubt we do not have an establishment or target people in the EEA or UK.

Children’s Privacy

Our sites and applications are intended for general audiences, and we do not knowingly seek or collect personal information from children under the age of eighteen (18). In accordance with the Child Online Privacy Protection Act, in the event that we learn that we have collected personal information from a child under age thirteen (13) without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any personal information from or about a minor, please contact us at

Contact Us

If you have any questions regarding our Privacy Policy or your use of our Site, please contact us at by e-mail at